Truely Secures Strategic Funding from Goodwater Capital, Daiwa, and UAE-based Investor to Fuel Global eSIM Expansion

Truely, the global travel tech company behind Switchless™ eSIM global connectivity, announced new funding from strategic investors US-based Goodwater Capital, Japan-based DG Daiwa Ventures and UAE-based Disrupt.com. Prior backers and continued supporters include 1982 Ventures, Beenext and Kopital Ventures.
Since officially coming out of beta in 2025, Truely has supported travellers frustrated with eSIM resellers and high roaming charges. Truely’s Unlimited data offering tailored for frequent travelers seeking seamless, roaming-free connectivity. In parallel, Truely is broadening its global presence through strategic B2B2C partnerships with OTAs, airlines, and fintech super-apps-leveraging these high-intent channels to accelerate user acquisition. This growth is being powered not only by direct-to-user app experiences but also by an evolving developer toolkit, enabling deeper integration and expanded use cases across partner platforms.
Simon Landsheer, Co-Founder & CEO, Truely said, "I'm happy to announce this round and honoured to have the trust of these investors as we continue building Truely. As a frequent traveller myself, I truly feel like I'm building my dream product. It's incredible to have investors who share that vision alongside our team. We have a lot planned and we're going to keep executing."
"What sets Truely apart in the eSIM landscape is their fundamental technology. Unlike many other providers who simply resell existing services with thin margins and unsustainable cash burn, Truely has built a proprietary Switchless™ platform. This in-house technology gives them a significant advantage in terms of cost efficiency, reliability, and the ability to innovate quickly, ultimately delivering a superior experience for the end-user. That’s the kind of sustainable, tech-driven model we believe in." said Herston Powers, Founding Managing Partner at 1982 Ventures.
DG Daiwa's investment provides Truely with direct access to distribution channels, payment rails, and corporate partners throughout Japan and the wider East-Asian travel corridor-one of the world's highest-spending outbound segments. "The market opportunity is immense, and we are excited to support Truely not only as investors but also as enthusiastic advocates of their service. We see significant potential in tackling the growing inbound travel to Japan and partnering with Japanese corporates to drive further expansion.” said Makoto Ibi & Yuma Nishikawa of DG Daiwa Ventures.
Goodwater Capital’s participation in this round is especially notable given its global reputation as the world’s largest VC firm focused on consumer technology. Goodwater brings deep expertise in scaling consumer internet businesses, having backed companies like Toss, Kakao, and Coupang. Goodwater Capital's consumer-internet expertise will support Truely's push into high-frequency business-traveller lanes and Korea expansion.
UAE-based Disrupt joins the round as a new investor, bringing a unique hands-on operational expertise. Disrupt.com has committed $100 million to fuel the next wave of AI-first and technology ventures globally. Truely stands to benefit from Disrupt.com’s deep operational support and access to a global network of industry leaders.
Truely is a travel tech company redefining global connectivity with its Switchless™ eSIM solution. Install once, and you’re set for life – no more repeated eSIM setups. Just update your plan and connect instantly in 200+ destinations with unlimited high-speed data. Built for frequent travelers and digital nomads, Truely makes global connectivity seamless.
For more information, please visit Truely.com or check us out on LinkedIn.
1982 Ventures is a venture capital firm investing in early-stage enterprise, AI and fintech.